Laundry & Home Care

Leading market positions worldwide.

Achieving profitable growth with appealing innovations under strong brands, aligned to exacting customer demands.

Expanding our strong market position in Europe and extending our presence in North America and – selectively – in the emerging markets.

Top brands

  www.persil.de                        www.purex.com                 www.dixan.it

Kennzahlen Wasch-/Reinigungsmittel

Key financials

in million euros

2010

2011

+/–

Sales

4,319

4,304

– 0.3 %

Operating profit (EBIT)

542

511

– 5.8 %

Adjusted1 operating profit (EBIT)

562

570

1.4 %

Return on sales (EBIT)

12.6 %

11.9 %

– 0.7 pp

Adjusted1 return on sales (EBIT)

13.0 %

13.2 %

0.2 pp

pp = percentage points

1 Adjusted for one-time charges/gains and restructuring charges.

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