Strategy and financial targets for 2012

We are continuing to expand our three business sectors Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies, each of which offers a strong and balanced portfolio of activities capable of significant growth in a positive market environment and ensuring relative stability in a downturn, as was clearly demonstrated throughout 2009 to 2011. Already today, we enjoy leading positions in all three segments in the mature markets of Western Europe and North America, and also in our emerging markets, which we intend to further expand going forward. It is essential for us to maintain strong or at least expandable market positions in the countries in which we have a presence. Already today, we generate 42 percent of our total sales in our emerging markets. In 2004, the figure was just 26 percent.

With our three growth-generating business sectors and the leading market positions we occupy, we have a strong basis for generating profitable growth in the future.

42 %of our sales generated
in the emerging markets.