Cosmetics/Toiletries

How we performed

  • Organic sales growthGrowth in revenues after adjusting for effects arising from acquisitions, divestments and foreign exchange differences – i.e. “top line” growth generated from within.
    of 5.4 percent
  • Adjusted1 operating profit improved by 10.5 percent to 482 million euros
  • Adjusted1 return on sales increased by 0.9 percentage points to 14.2 percent
  • Return on capital employedInterest-bearing capital invested in company assets and operations.
    (ROCEReturn on Capital Employed (ROCE)) up 3.4 percentage points to 23.5 percent
  • Economic value added (EVA®)The EVA concept reflects the net wealth generated by a company over a certain period. A company achieves positive EVA when the operating result exceeds the weighted average cost of capital. The WACC corresponds to the yield on capital employed expected by the capital market. EVA is a registered trademark of Stern Stewart & Co.
    improved by 83 million euros to 290 million euros

Top brands

 www.schwarzkopf.de            www.dialsoap.com         www.syoss.de

Innovations 2011

_________________________

Gliss Kur Ultimate Repair

This innovative hair repair series with triple-concentrated liquid hair components effectively repairs dry hair both internally and at the surface, making hair more supple, lustrous and resilient.

www.glisskur.schwarzkopf.de

_________________________

Fa NutriSkin

Our first body care line to feature a unique combination of seven nourishing care ingredients for protecting the skin from dryness and generating an irresistibly soft skin feeling.

www.fa.com

__________________________

Bonacure Oil Miracle

Our revolutionary finishing product for daily hair care features a luxuriant oil to intensively nourish the hair, instantly giving it a rich gloss without that heavy feel. Available as an intensive treatment with argan oil or with marula oil for lighter applications.

www.schwarzkopf-professional.de

Key financials*

in million euros

2010

2011

+/–

Sales

3,269

3,399

4.0 %

Proportion of Henkel sales

22 %

22 %

Operating profit (EBIT)

411

471

14.6 %

Adjusted operating profit (EBIT)

436

482

10.5 %

Return on sales (EBIT)

12.6 %

13.8 %

1.2 pp

Adjusted return on sales (EBIT)

13.3 %

14.2 %

0.9 pp

Return on capital employed (ROCE)

20.1 %

23.5 %

3.4 pp

Economic value added (EVA® )

207

290

40.6 %

pp = percentage points

*
Calculated on the basis of units of 1,000 euros; figures commercially rounded.

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Sales development*

in percent

2011

Change versus previous year

4.0
Foreign exchange – 1.1

Adjusted for foreign exchange

5.1

Acquisitions/divestments

– 0.3

Organic

5.4

of which price

– 0.3

of which volume

 5.7

* Calculated on the basis of units of 1,000 euros.

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1 Adjusted for one-time charges/gains and restructuring charges.