Laundry & Home Care

How we performed

  • Organic sales growthGrowth in revenues after adjusting for effects arising from acquisitions, divestments and foreign exchange differences – i.e. “top line” growth generated from within.
    of 2.9 percent
  • Adjusted1 operating profit improved by 1.4 percent to 570 million euros
  • Adjusted1 return on sales increased by 0.2 percentage points to 13.2 percent
  • Return on capital employedInterest-bearing capital invested in company assets and operations.
    (ROCEReturn on Capital Employed (ROCE)) up 0.9 percentage points to 22.1 percent
  • Economic value added (EVA®)The EVA concept reflects the net wealth generated by a company over a certain period. A company achieves positive EVA when the operating result exceeds the weighted average cost of capital. The WACC corresponds to the yield on capital employed expected by the capital market. EVA is a registered trademark of Stern Stewart & Co.
    further improved to 303 million euros

Top brands                     

Innovations 2011


Perwoll “Re-new Effekt”

The innovative “Re-new Effect” in the formulations of our delicates laundry detergents Perwoll “Brilliant Colors,” “Intensive Black” and “Radiant White” smoothes roughened textile fibers and brings lustrous life to faded shades.


Persil Black

Persil Black offers the best in Persil cleanness combined with special color protection for black and dark textiles. The liquid detergent is available for sale in Germany, Austria and Switzerland.


Somat 10

Thanks to its “immediate-active formula,” Somat 10 dissolves faster than ever, enabling it to release its cleaning performance right from the start. Somat 10 was launched onto the German market in mid-2011.

Key financials*

in million euros







– 0.3 %

Proportion of Henkel sales

29 %

27 %

– 2 pp

Operating profit (EBIT)



– 5.8 %

Adjusted operating profit (EBIT)



1.4 %

Return on sales (EBIT)

12.6 %

11.9 %

– 0.7 pp

Adjusted return on sales (EBIT)

13.0 %

13.2 %

0.2 pp

Return on capital employed

21.2 %

22.1 %

0.9 pp

Economic value added (EVA® )



5.7 %

pp = percentage points
Calculated on the basis of units of 1,000 euros; figures commercially rounded.

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Sales development*

in percent


Change versus previous year

– 0.3
Foreign exchange – 2.3

Adjusted for foreign exchange



– 0.9



of which price


of which volume


* Calculated on the basis of units of 1,000 euros.

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1 Adjusted for one-time charges/gains and restructuring charges.